On September 24, 2026, Meta unveiled Horizon Create, a mobile app, and Horizon Studio, a browser-based tool, both using AI prompts to let anyone build 2D or 3D games; the tools are in early access with a waitlist, and resulting games can be recommended and played instantly across Facebook and Instagram.
Short answer: On September 24, 2026, Meta unveiled Horizon Create, a mobile app, and Horizon Studio, a browser-based tool, both using AI prompts to let anyone build 2D or 3D games; the tools are in early access with a waitlist, and resulting games can be recommended and played instantly across Facebook and Instagram.
Meta announced on September 24, 2026, that it is releasing two new development tools aimed at letting anyone create games using artificial intelligence prompts. The tools are called Horizon Create, which runs as a mobile application, and Horizon Studio, which operates through a browser and provides more detailed controls for creators. Both applications will be made available in an early access phase, and interested users can join a waitlist to gain access when the program opens.
The company says that games built with Horizon Create or Horizon Studio will be eligible for recommendation across Facebook and Instagram feeds. When someone sees a short clip of a game while scrolling, they can tap it and jump straight into a multiplayer session without needing to download anything or leave the platform. Meta describes this as letting the game live natively in the places where people already discover content and connect with friends.
To receive broader distribution, a game must meet certain quality benchmarks set by Meta. It should be engaging, stable, culturally relevant, and capable of keeping players coming back for more. Titles that satisfy these conditions will be shown to more users, while those that fall short may see limited exposure. This approach is intended to encourage creators to focus on polished experiences rather than just quick prototypes.
Horizon has faced challenges gaining traction since its launch as a virtual reality focused social platform. The Verge reported in early 2022 that the service had reached only about three hundred thousand monthly users, a figure that underscores the difficulty Meta has had in growing the community. By contrast, Roblox, a comparable user-generated content platform, reports roughly one hundred twenty three million daily active users, highlighting the gap Meta hopes to narrow.
Meta’s recent strategy has shifted Horizon’s emphasis away from dedicated VR hardware toward mobile devices. The company has been embedding artificial intelligence into many of its products, and the Horizon announcement fits that broader trend. By offering AI assisted game creation on phones and browsers, Meta aims to lower the barrier for people who want to experiment with interactive entertainment.
According to Meta’s blog post, both Horizon Create and Horizon Studio enable users to turn any idea into a complete two-dimensional or three-dimensional mobile game. The tools support progression systems, balanced difficulty, art direction, multiplayer functionality, and other core game elements. Creators can then refine each aspect to match their personal vision before publishing.
The ability to generate a full game from a simple prompt could expand the variety of experiences available on Horizon, giving players more options for what to try. Some observers remain doubtful that AI-generated titles will match the depth of handcrafted designs, but they acknowledge that the output from these tools at least includes the structural components expected in a video game.
Meta’s move comes as Roblox also pushes forward with AI powered development features in its own mobile app, indicating a growing industry trend toward automating parts of the creation process. By tying Horizon’s output to its massive social networks, Meta hopes to leverage the discovery power of Facebook and Instagram to attract both makers and players to its platform. If successful, the initiative could reshape how casual games are built, shared, and played within the Meta ecosystem.
Meta released Horizon Create, a mobile application, and Horizon Studio, a browser-based tool. Both let creators build games using AI prompts, with Horizon Create running on phones and Horizon Studio operating through a web browser.
Interested users can join a waitlist to obtain access when the early access phase opens, as Meta will make both tools available initially through that waitlist system.
Games built with Horizon Create or Horizon Studio can be recommended across Facebook and Instagram feeds. To reach more users, a game must be engaging, stable, culturally relevant, and able to keep players coming back.
In early 2022 Horizon had about three hundred thousand monthly users, while Roblox reports roughly one hundred twenty three million daily active users, showing a large gap Meta hopes to narrow.
Source: The Verge
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