OpenAI Launches Verified Business Agents in ChatGPT Beta

OpenAI launched Business Agents in ChatGPT beta on November 10, 2026, introducing verified AI representatives from invited U.S. e-commerce and service companies. These agents appear inline in relevant chats, letting users open a dedicated sidebar to ask about products, compare specs, or get policy details directly from the business. Each agent operates on company-provided instructions and context, verified through OpenAI's Business Hub portal. Chats are visually separated and labeled t